With more people online today than ever before, there is a reason why so many brands and businesses own and manage a blog on their website. Nowadays, people want to engage with exciting and informative content, and you can benefit from this to grow your business.

So as an entrepreneur, how do you use blogging in your favour?

First and foremost, blogs are used as a marketing channel for many small businesses and startups, just like social media or email campaigns. However, there are many more benefits from blogging that you might not know about. So today, we’re using our blog to tell you why (and how) you can create and manage your own!

Blogs help drive traffic to your website

Raise your hand if you like new & occurring visitors? Yeah, we do too! We’ve spoken a lot about traffic and the metrics that track your audience. If you’re new to our blogs, check our blog on ‘Key Website Analytics Tools to Enhance Your Business. In the meantime, let’s dive into some ways you can have more effective blogs.

Ever heard of internal linking? No problem, we’ll explain it! It’s basically a link within a link on your domain. For example, your website navigation buttons are an internal link! This is totally in your control and helps visitors use your site well! We want you to think of your SEO for your next business blog. Have links on your blog of other blogs you’ve done in the past. The more relevant links you have, the more likely it is you’ll rank better, leading to more traffic and potential leads.

Around 80% of internet users interact with social media & blog posts. It’s no shock that it’s so high and growing. If your business made it through the past couple of years with its ups and downs, you’ve seen how important it is to have an active blog site.

An active and informative blog is the perfect soil for planting new customers! Here they’ll become acquainted with your brand and the products or services. And don’t sell yourself short-even if you feel that only a handful read your blogs now, remember someone is always watching & reading. It’s about consistency here. And if you stick with that, the Google fairies (aka algorithms) that determine local SEO will be cataloguing the content every step of the way!

You can repurpose content for social media

Of course, you’re reading this far because you want your blogs to be more effective-that includes how you organize them and your content for them. This goes back to you being consistent in more than one way. This is a perfect way to maintain and spread the word about your services and create long-lasting bonds with prospects.

This year, let’s do our best to educate our audience & loyal customers just as much as we sell to them! Have more FAQs as topics for your blogs, demonstrate more of what makes your business unique rather than trying to only compete with those around you. Teach more what you know and draw your audience in by giving them more opportunities to see you at the forefront of your business.

You know you’re striving in a particular area; why not offer a leadership class or session via Facebook or Instagram? Help other leaders reach the top with you-clap for others and see how your audience level will shift in your favour! Remember, a “helping first” attitude will always come back to benefit your business!

Keep in mind that blogging for your business (cough cough business blogging) helps you get discovered on social media! Technology has really helped creative entrepreneurs and business owners in this sense that you can share your blogs via Twitter, LinkedIn, Facebook, even Pinterest!

You can share knowledge, updates, and acquire feedback

It’s true! Studies have shown E-learning increases retention rates by 25% to 60%. Imagine how much more through blogs alone? Want more effective blogs? Make them more educational in a creative way!

Essentially, you’d want your blog to explain more in-depth complexities of your business and what passions can be found there. For instance, a customer case study explores specific benefits or even provides easy-to-read how-to’s like we’re doing right now! This is especially perfect for our service-based small business owners!

This not only builds your knowledge bank but also breeds innovation & creativity! Bonus tip, it’ll show you what your audience wants more of! Now it’s been noted that 70% of people would instead learn about a company through articles rather than advertisements. So if we put this into perspective, your blogs, any pages of FAQs, how-to’s, or even ebooks you may have out, 70% of your loyal readers & clients actually appreciate these more. When you create articles that are valuable to your potential customers and other companies that your audience sees as industry leaders, it’d be easier to gain more confidence to release your educational tools and structures.

Creating Your Blog

You know why blogging is crucial for your business & how to be more effective with your blogs… I bet you’re wondering how easy it might be to set it up for your website?

Well, we have great news. At Bookmark.com, you can easily set up a Blog page on your website in just minutes. Our website builder even comes with excellent features and integrations that can help you boost sales and convert visitors to customers.

Setting up your blog

First and foremost, you will need to sign up or log in to your Bookmark. Click the link here for a shortcut now!

      

Once you’ve navigated to our website builder & allowed our AiDA to do its thing, you will notice a tab on your left. Simply click Features, then select blog.

Then, click the button that says Add Blog, and voila! The following steps would be to fill in some quick info, save your settings, and have a blog set up on your website! Now, it’s time to add your first article!

Adding your first article

Once you’ve created your blog and added some personal design touches, adding your first article is super simple. Navigate to the Blog platform on our builder using the tab on the left, and click on the Add Article button.

Before you add your blog’s content, you’re going to need to create and establish your article settings. This means your page title, article link, featured image, etc. You can even go deeper to build your SEO by adding things like a page description, keywords, and more in Advanced Settings. Once done, press Save Settings. Now that your blog page is set up, simply add in your blog content, save your website, and publish whenever you’re ready to go live!

BONUS TIP

Click this link for our take on the “6 Common Mistakes You Should Avoid With Your Website“.

Do more with your blogs

We just went over a very brief walkthrough of how easily you can start your blog. Take just a few extra minutes to make sure your blogs are at the top of their level. We offer everything you need to own a beautiful blog, from SEO to custom designs and images. And should you have any more questions on this or even feel stuck, just click the link below to connect with one of our experts today!

Closing remarks

Keep in mind that your blogs should be bringing in traffic through all traffic channels. Internal linking will be your best friend! Repurpose your content through social media and ensure you’re always in a “helping first” attitude so you can win with those around you! Never underestimate how important it is to educate your customers-you’d be surprised how many would appreciate that over another sales pitch or marketing email.

We want you to ease implementing blogs and having the best blogs out there. Check out our website today, where you can easily upload your website & create your blogs in minutes! Next week, check us out for more tips & tricks on enhancing your small business solutions! Stay connected to us for all the knowledge you need to build and grow your online presence.