5 Not So Obvious Reasons Why Your Website Needs a Blog

Blogging remains a fast-growing form of media, with 7.5 million blogs published on blogger and over 70 million on WordPress each month aside from other CMS platforms.

With this sheer volume of articles being released each month, you can tell there is a strong reason for this high amount of written content being published.

Now, do not think these blogs are just random articles written and published by some lass in a sweatshirt and glasses on writing about the latest fashion trend in her bedroom. 

Well, that happens too. However, blogging is so much more. Blogging is crucial for business in any industry now more than ever.

Little wonder, as of 2018, 50% of the top 200 Fortune 500 companies had a corporate blog, and that number is steadily rising. 

Whether you manage an eCommerce business, a school, or a health-care business, no matter your industry, your company website needs a blog to stay relevant, stand out and grow.

In today’s post, we will review 5 not-so-obvious reasons why your website needs a blog, including how you can use your website blog to boost sales in your business and more.

Why you should have a blog

Let’s talk about the facts a bit; as the saying goes, numbers don’t lie. 

Studies show that 70% of people prefer information about companies from articles or blog entries over traditional advertisements.

This makes blogging a helpful form of content marketing that companies can use to stand out in the marketplace.

As a marketing channel designed to help you connect with your target audience, here are some reasons why your website needs a blog:

1. Attract and keep Customers

A well-written and optimized blog can help you attract and keep customers when they search for related keywords online. 

And by blogging constantly, you can provide updated information and insights that your visitors may find valuable. This can help you build trust and relationships with your existing customers and prospects in your customer journey cycle.

2. For SEO and building backlinks

The reason you want to set up a website for your company is so that people can discover and come to learn about the services and products you offer. But after successfully building a website for your business, how do you get people to find you online? 

Guess what? Blogging is the answer.

Through blogging that is done well, you get to rank on top search engines like Bing and Google, where your customers can find you.

Also, by blogging, you keep your website fresh with new content and build backlinks that help to increase traffic, as it redirects people from other websites and online channels back to your sites. 

3. Position your website as a thought leader

Many companies use blogging to establish themselves as the go-to source of information concerning their industry, so you should consider doing the same. 

By sharing expert knowledge and insights through your blogs, you can position your company as a thought leader in your field. 

The concept behind having a blog is to write about topics that interest you and share exciting information about your company’s products, services, and other helpful information with your audience. 

However, having a website blog doesn’t mean you have to talk about your business 24/7. You can discuss other interesting things and relate those insights to your company to engage your audience.

For example, if you have a fashion business, you can speak to more than just clothing. You should write a blog post that speaks to lifestyle, accessories, clothes wearing and care, beauty tips, and even health. 

This shows your customers that you’re willing to go the extra mile for them in ways they will appreciate.

4. Enables cross-promotion strategies

It is unimaginable to believe that in this day and age, there might be a business that does not have at least one social media page to engage with its audience constantly. But being on these social platforms also requires continually engaging your audience with fresh content. 

Blogging helps you create content you can cross-promote with your social media pages to engage your audience, which can help drive traffic to your website and hopefully bring in new customers. 

5. For research purposes

I guess this might be the most not-so-obvious reason on the list. 

Through blogging, you can carry out research and surveys. Your website blog gives you direct access to your target customers.

And once you’ve built a loyal following, you start interacting with them using tools like the comment box. You can ask questions, answer readers’ questions, and set up surveys at any time with a ready audience willing to participate. 

How your blog can stand out

You can see why your business should have a website from the above. But how do you stand out from the millions of blogs out there?

Statistics show that 77% of internet users read blogs often; that’s millions of people reading daily online, whether it is a website blog or a microblogging platform like Twitter. 

There are some ways that your blog can stand out. To help you, here is a list of 10 elements you should consider.

• Study your competitors

• Write about trending topics that are relevant to your audience.

• Create outstanding outlines

• Use compelling headlines to draw readers in

• Give answers to questions readers have

• Link only meaningful + smart URLs

• Use eye-catching visuals

• Optimize for search engines

• Have a blog design that looks professional and suitable to your industry.

• Include other media formats like videos, audio, and presentations (Users spend 88% more time on websites that have videos compared to those without)

Read 7 Game-Changing Ways to Transform Your Blogs to learn in more detail how you can make your blog stand out. 

How blogs can boost sales in your business

There is no doubt that blogs can be powerful marketing tools for businesses of all sizes. Not only can blogs help to build brand awareness and foster word-of-mouth marketing, but they can also boost the ranking of your product pages and increase web traffic, leading to increased sales.

In order to maximize the impact of your blog, it is important to focus on the right topics and target the right audience.

For businesses that sell eCommerce or services, consistently blogging will help drive new leads to your product or service page. To support this, here are a few stats that prove how blogging can boost sales in your business:

• Blogging four times per week drives 3.5x more traffic to your website, meaning more people to convert into leads and sales.

• Blogging can increase your conversion rate by 6x.

• Content marketing generates 3x the ROI of traditional marketing.

• 81% of consumers see blog content as a trusted source of information, meaning that if you get blogging right, you could generate more leads and sales through your website blog.

Key Takeaways:

If you’re not using a blog as part of your website, you’re missing out on a powerful tool that can promote your business in many ways. 

Here are the key takeaways to note.

Why you should have a blog

• To attract and keep customers.
• For SEO and building backlinks
• To position your website as a thought leader.
• To enable cross-promotion strategies.
• For research purposes

How your blog can stand out

• By studying your competitors
• By writing about trending topics relevant to your audience
• Create outstanding outlines
• Use compelling headlines to draw readers in
• Give answers to questions readers have, among others

How blogs can boost sales in your business

• Building your website blog will help you rank higher in search results when your customers are looking to buy from you.
• Consistently blogging will help drive new leads to your website.

Conclusion

With so much competition on the web, it is crucial to ensure that you exhaust all marketing channels to help your business thrive. And having a blog on your website is a great way to stand out, drive in new leads, and improve sales for your business.

Are you looking at starting a blog for your website? 

At Bookmark.com, you can effortlessly set up a Blog page on your website in just minutes. Our website builder has superb features and integrations that can help you convert visitors to customers.

Thank you for reading through; we will be back next week for another helpful blog. Bookmark has all the solutions and tools to build a solid online presence for any business. Reach out via Live Chat if you have questions or need support.